Samsung Master for Korea / 2014

ROLE
Project Leader, GUI Designer  / SAMSUNG ELECTRONICS

It was a single person team project with GUI. This Model was 2 designers such as  UI and GUI. 
My responsibilities included managing this product for published and designing whole GUI concept such as Home screen, Main menu icons, Sub LCD graphic, Basic GUI and so on.
Driving design conversation with the SKT carrier in Korea

 

PROJECT SUMMARY
Launched in November 2014 in Korea.

  • Samsung unveiled another flip phone, but this one isn't Android-powered. Despite being a feature phone the Samsung Master borrows some of the trademark features of the company's flagships. This includes bright, luxurious metal design look, a pedometer and emergency mode.
     

  • Easy UX Feature phone design for Senior.
    Easy UX : Accessibility UX developed Samsung for Senior target.
                   Design that everyone can easily use without disability  
     

  • Loud mode boosts the speaker to 70dB to make sure you don't miss notifications. The emergency mode sends out a help message to a preselected list of numbers, similar to the Galaxy S5 feature. Also like the S5, the Samsung Master can count your steps.

This project contributed to successful launch for Senior of the Feature phone series in Korea.
 

KEY FEATURES
 

Feature 1 :

Senior target sees clock viewing as the most important feature.
The flip phone keeps usability and allows us to see the clock right away. 
Three types of watches were provided that 'Analog classic', 'Simple & Modern' of red and black color colaboration and 'Digital clock'
 

Feature 2 :

GUI Key theme is White & Blue color combination that is Samsung signature.

The main function for seniors is to achieve great readability and readability. So, I increased the dial font size of the phone which is the most used function. There are three dial font sizes available.
The focus color was also selected as the color for readability. Due to the nature of the low-cost LCD called feature phone, it can not be realized as much as it can be seen in color like the Android smartphone.
 

Feature 3 : 

Home screen has 2 concepts such as single clock and dual clock. Because of it is the most used clock function
in feature phone.
Default wallpaper similar to the Galaxy Note 4 feature. 
Also wallpaper color was toned because of low quality LCD.
 

Feature 4 : 

GUI Key theme is White & Blue color combination that is Samsung signature.

The main function for seniors is to achieve great readability and readability. So, I increased the dial font size of the phone which is the most used function. There are three dial font sizes available.
The focus color was also selected as the color for readability. Due to the nature of the low-cost LCD called feature phone, it can not be realized as much as it can be seen in color like the Android smartphone.